SWOT analysis

Strength weakness analysis; Research into the strengths and weaknesses within a company and external opportunities and threats for that company. Based on the results, the strategy for the future is then determined.


The SWOT Analysis consists of the following four elements:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threaths

Carrying out a SWOT analysis reveals links between strengths, weaknesses and threats.